Fleet News, the UK’s leading media brand for the fleet and business travel sector, has announced a new name for its premier annual exhibition and conference: Fleet Live.
The show, previously known as Fleet Management Live (FML), was rebranded following consultation with its visitor advisory board who considered the name Fleet Live better represented both the broader job functions involved in fleet decisions and the wider responsibilities of fleet departments in travel and mobility.
Visitor advisory board member Lorna McAtear, fleet supply manager at Royal Mail, explained: “FML has grown so successfully, it now encompasses much more than just basic management. It's keeping true to its roots but looks to the future much more - it has a pulse of its own, hence the change in name.”
Fellow board member Stewart Lightbody, head of fleet services at Anglian Water, added his endorsement: “Fleet Live now reflects those who attend but also opens the door to like-minded individuals and organisations who cross the fleet threshold.”
The 2017 show broke new records in audience numbers, with 1,830 visitors over the two days, up 58% on 2016 (figures audited by BPA Worldwide). Of these, more than 1,300 were primary audience – fleet and transport managers, senior management, finance, procurement and HR – with the rest from affiliated industries, including leasing companies, rental and supply chain.
They were able to gain insight into the latest fleet trends at 24 best practice seminars and network with 122 exhibitors representing every element of the fleet supply chain – from cars to trucks. A new feature, the Fleet Advice Centre, saw members of the visitor advisory board offer information and guidance free of charge to less experienced fleet decision-makers and was a huge success.
Preparations are already underway for Fleet Live 2018 with a host of exciting developments set to make the event even more relevant and useful for anyone involved in making decisions about business travel.
